Social Media Marketing Book by Caesar Naples

In his new book, simply titled ‘the social media marketing book’ (O’Reilly), Zarrella explains the sometimes confusing morass of both these many social networks and the various proclivities around their toolsets and how they actually work.

Zarrella has written extensively about the science of viral marketing, memetics and social communications on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop. One authority that stands out from the crowd is Dan Zarrella. WIth the onslaught of social networks from Facebook to Twitter to myspace, et al, social marketing has become big business.

If you hadn’t noticed, the online world is full of a new crop of consultants who call themselves ’social media marketers.’ A large number of these new practitioners were only a year or two ago referring to themselves as ‘SEO consultants.’ My how times have changed.

Social Media Marketing Book by Caesar Naples